**Role Summary**
The Manager, Customer Marketing - Immediate Consumption leads channel strategy and execution frameworks across convenience, forecourt, campus, and high-traffic urban outlets across GCM.

This role owns velocity growth strategy, cold availability standards, and asset productivity frameworks, driving measurable performance improvement across China's dense retail network.

**Please note:** This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup

**What You'll Do for Us**

**Define Impulse & Velocity Strategy**

+ Develop long-range growth strategy for immediate consumption occasions

+ Establish cooler placement, visibility, and asset productivity standards

+ Lead seasonal and event-driven activation strategy to maximize impulse capture

**Drive Operational & Commercial Excellence**

+ Partner with Bottlers to elevate execution disc...