Role Summary
Develop creative marketing plans and strategy for artists, in line with the Domestic Department objectives.
Responsibilities
- Strategize and execute marketing campaigns.
- Forecast marketing campaign and KPIs.
- Identify target audiences and devise campaigns that engage, inform, and motivate.
- Build artist awareness and positioning.
- Collaborate with department heads to ensure effective implementation of marketing plans.
- Develop and execute marketing budgets, evaluate results through KPIs.
- Direct, plan and coordinate marketing efforts; understand and develop budgets including expenditures, research and development appropriations, and profit‑loss projections.
- Develop online and traditional marketing approaches to generate sales and artist exposure.
- Delegate print publicity for domestic releases and projects; write press releases and bios for artists.
- Identify potent...