Job Purpose
The role is responsible for managing the overall marketing strategy and budget for Islamic & Emirati Banking in the UAE, while leading the end-to-end development and execution of impactful marketing campaigns across products and customer segments. The position leverages a comprehensive mix of marketing channels and techniques, including Digital, Offline, PR, SEO, research, competitive benchmarking, and events, to drive measurable business outcomes and accelerate growth.
Key Result Areas
Product Marketing

Develop quarterly marketing strategies aligned with business objectives, Shariah principles & guidelines, and approved budgets
Plan and execute integrated 360° marketing campaigns in the UAE across digital and offline channels for Islamic Banking and Emirati Banking products and services
Manage end-to-end New To Bank (NTB) & Existing To Bank (ETB) campaigns, including creative development, media planning, execution, tracking, and optimization
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