Purpose & Overall Relevance for the Organization

Drive BU Basketball business success within guidelines set by Global BUs

Key Responsibilities

• Deepen consumer connection: Obtain and deliver consumer insights to create and select the appropriate product, well understand market trends and leverage them in product creation
• Merchandising strategy & planning: Deliver seasonal merchandising plan, including range architecture and product selection, segmentation, lifecycle, pricing, product range and store layout from both global and local creation and direction for assortment
• Product Creation Planning and Management: Responsible for holistic range plan, product brief, feedback integration and drive cooperation with creation team to deliver market-leading products, utilize local creation to rapidly respond to market & sell-through trends
• Routine: Including business track/sales review and sys...