Purpose & Overall Relevance for the Organization

Guided by the Global and EM strategy for Running and outdoor develop an EM South brand communication strategy that is consistent with the Global strategy and addresses local nuances and priorities. Ensure consistent deployment of strategy throughout EM South, delivering on all relevant Running brand and community KPIs.

Key Responsibilities:

• Work closely with the Global team, EM Hub team and Supervisor to develop and drive an integrated brand strategy for Running category
• Plan and drive the execution of the local Running Brand Activation calendar. Ensuring this calendar is focused on key brand priorities and drives local market initiatives where relevant
• Manage EM South Communities, according to global/ EM direction, including budget allocation, contracts, relationships, and activation executions
• Develop brand communication st...