**Job Description**

**Job Title:** Loyalty Marketing Analyst

**Location:** Corporate

**Department:** Marketing

**Pay Band:** Specialist

**Job Summary:** The Loyalty Marketing Analyst is responsible for managing the optimization and analysis for special campaign programs, rewards offers or test and learn initiatives to support Personalization and Digital Marketing in order to increase customer engagement and drive significant incremental sales lift. Define, plan, and implement solutions by gathering data, applying advanced analytics, and creating visualizations to interpret results, develop insights and communicate effectively to business partners.

**Principal Duties:**

+ Analyze and quantify the overall effectiveness and profitability of loyalty marketing and personalization strategies to drive engagement in the Wawa Rewards and digital channels to provide actionable insights to drive decision making. Responsible fo...