Own the end-to-end strategy, development, and optimization of the company’s Loyalty Program to drive partner retention, booking frequency, and share of wallet growth.
Design and implement scalable loyalty mechanics (tiers, rewards, point redemption, goal-based incentives) aligned with commercial and retention objectives.
Analyze partner behavior, booking activity, and engagement patterns to identify opportunities for loyalty-driven performance uplift.
Monitor and evaluate loyalty program effectiveness, including incremental uplift, ROI, and impact on retention, gross margin, and partner lifetime value.
Establish and maintain reporting frameworks for loyalty initiatives, including automation of performance tracking and regular business reviews.
Optimize loyalty program investment by identifying high-impact partner segments and preventing inefficient reward allocation or promotional misuse.
Conduct market and competitor benchm...
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