Duties: Plan, forecast, and drive hotel revenue across Rooms, F&B outlets, and all market segments. Develop and implement annual sales and marketing plans aligned with business strategy and TBEM framework. Prepare and utilize forecasting tools and market intelligence to inform long-term planning. Implement revenue management strategies to improve Rev PAR and profitability. Propose room and F&B pricing strategies aligned with market positioning and target segments. Develop market mix guidelines and ensure performance against targets. Drive revenue growth within the luxury safari and leisure travel segment. Build and maintain relationships with corporates, travel trade partners, agents, media, and key stakeholders. Identify customer needs through research, surveys, sales calls, and market engagements. Expand and maintain a strong customer and