Elevate product marketing as a Senior Manager at Loblaw Digital in Toronto. This role emphasizes strategic execution, customer insights, and innovative go-to-market planning.
As a key leader within Loblaw Digital, you will establish and refine the Product Marketing function, playing a crucial role in how new digital products reach customers. Your position involves crafting compelling narratives that translate complex product features into customer-centric messaging. You will collaborate across teams to ensure successful launch outcomes while championing best practices in marketing.
Key Responsibilities:
• Build the Product Marketing playbook for effective messaging
• Drive execution of go-to-market strategies for new features
• Develop launch materials and align messaging across teams
• Create scalable frameworks for marketing communication
• Analyze product marketing performance and customer engagement
Requirements:
• 5-8+ years of experience in Product Mark...