Drive customer loyalty at AlgaeCal as a Lifecycle Marketing Expert. This role focuses on personalized journeys through email, SMS, push, and more to enhance retention and lifetime value.
As a vital member of the team, you will manage customer communications across various platforms, strategizing campaigns while analyzing performance. Your expertise in lifecycle marketing, automation tools like Braze or Klaviyo, and segmentation will empower strong customer connections. This role offers a clear path for leadership growth within the company, emphasizing retention and engagement.
Key Responsibilities:
• Lead and develop a high-performing marketing team
• Create automated campaigns enhancing customer journeys
• Personalize communications for maximum relevancy
• Build targeted customer segmentation using data insights
• Optimize customer journeys in platforms like SFMC and Klaviyo
Requirements:
• 3+ years in email and database marketing
• Proven ability to mana...