Role Summary

As part of SEGA’s Transmedia West Europe Consumer Products division, this newly created position will lead the brand licensing strategy for the Creative Assembly studio’s Total War franchise (including Total War: Warhammer 40K, Total War: Medieval III, and others). The role collaborates with the Head of Brand Licensing EMEA, Creative Assembly Studio Executives, and cross‑functional teams to develop the consumer products business.

Key Responsibilities

• Drive the Total War franchise brand licensing strategy to deliver the annual and long‑term revenue business plan.
• Identify, pitch, and secure new licensing opportunities across categories such as apparel, collectibles, home goods, publishing, toys, and other relevant consumer products.
• Oversee day‑to‑day relationships with licensees, ensuring high product quality, brand consistency, and performance standards.
• Lead negotiations for new and renewed licensing d...