Roles and Responsibilities
Role : Lead MarketingExperience : 6 to 10 yearsLocation : MumbaiEducation : MBARole and responsibilities :
Formulate and oversee execution of the marketing plans and initiatives for the assigned UPI features/ services and support NPCI brand team Develop strategies to improve the brand positioning by refining brand identity and boosting market image of UPI features / services Manage and ensure timely creation of marketing proposals and collaterals Track and monitor the respective outcomes from the campaigns to achieve the annual product goals Growth of new UPI users and increase in brand awareness Support NPCI brand marketing team Implement strategies to ensure last mile reach of UPI services.
Agency / Partner / Event Management
Ensure laid down processes for Marketing are adhered to.Tracking of budgets and ensuring timely utili...