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Lead, Marketing Analytics

Company

GEMINI

Location

(usa), United States

Type

Full-time

Department

: Marketing

The Role: Lead, Marketing Analytics

Gemini is looking for an experienced Marketing Analytics Lead to join our growth marketing team. This role would be responsible for implementing measurement and attribution strategies, analyzing marketing campaign performance, and delivering insights and recommendations around business growth drivers. This role will partner cross-functionally with Engineering, Product, and the broader Marketing team to drive acquisition and customer value growth for the business globally.

Responsibilities:

  • Deep understanding of tracking and pixel implementation in a post 14.5 iOS world including implementing Google and Meta conversion APIs
  • Complete proactive analysis of performance & brand marketing data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.)
  • Analyze data to develop essential dashb...
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