Join Maxon as a Marketing Analytics Lead and take charge of marketing measurement strategies. This role requires strong analytical skills to ensure effective tracking and attribution.
You will play a pivotal role in maintaining the integrity of marketing performance data through rigorous tracking and measurement standards. Collaborating with various departments, you will facilitate reliable attribution models and conduct incrementality testing to enhance marketing effectiveness. Your focus on data quality will help identify and resolve discrepancies, ensuring accurate reporting for informed decision-making.
Key Responsibilities:
• Lead comprehensive marketing tracking across multiple channels
• Define standards for performance measurement and attribution
• Manage quality assurance processes for data validation
• Oversee implementation of GA4 and GTM strategies
• Ensure seamless data flow into reporting tools
Requirements:
• Bachelor’s degree in relevant analy...