Overview

About the job Digital Marketing Executive | Karachi | Onsite | PKR Salary

Role Summary

We are seeking a results-driven Marketing Lead to design and scale our client acquisition engine. This role focuses on generating high-quality investor leads through digital channels, optimizing conversion funnels, and working closely with the sales team to drive account openings.

Key Responsibilities

• Plan, execute, and optimize paid campaigns (Meta, Google, YouTube)
• Build and manage lead generation funnels (ads landing pages conversion)
• Monitor and improve key metrics such as CPL, conversion rate, and ROI
• Develop ad creatives and financial content that builds trust and drives action
• Manage CRM workflows, lead segmentation, and nurturing campaigns (email/WhatsApp)
• Coordinate with sales team to improve lead-to-account conversion
• Conduct A/B testing on creatives, targeting, and landing pag...