Generates and updates demand plans, combining statistical and commercial forecast (including NPI’s, promotions and events) in cooperation with Commercial department and other relevant stakeholders.
Statistical Forecast
Creates statistical forecast including differentiations, causal relationships, baseline/uplift, main drivers and demand patterns, seasonality and trend changes.
Stakeholder Management
Incorporates customer and consumer behaviour in the demand plan. When needed challenge the Commercial plans and assumptions based on historic performance and common sense. Initiates customer collaboration when possible
.Generates and discusses alternative scenarios on the demand plan for the S&OP process, with clearly listed assumptions and risk assessment on volume and costs
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