About Setel

Introduced in July 2018, Setel is a mobile platform that aims to delight customers by innovating for better, inclusive mobility. Setel serves customers across Malaysia by powering one app as the constant companion to ease motorists’ journey across fueling, parking, EV charging, motor insurance, road tax, auto assistance, general purchases, and more across an ecosystem of PETRONAS petrol stations, retail partners, and online merchants.

Role Purpose

The Lead, Commercial Strategy (Non-Fuel) leads the commercial strategy, financial modelling, and business case development across Setel’s non‑fuel portfolio (mobility, fintech, and advertising) by evaluating emerging growth opportunities, structuring commercially sound partnerships, and ensuring all initiatives are supported by robust, decision‑ready analysis to drive long‑term revenue diversification. The role provides structured commercial insight to support investment decisions, assesses the viabi...