Lead Business Systems Analyst, Engineering - Personalization Requisition ID: Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. We are committed to investing in our employees and helping you continue your career at Scotiabank.

Scope: Large-scale enterprise-wide project to accelerate personalization capabilities across our stack (targeted propensity-driven lists, marketing journey and sales conversion funnels). This role will be sitting within the Engineering function of an agile Project Squad helping identify business needs and translating them into technical solutions across multiple stakeholders.

Responsibilities

In partnership with Technology Delivery and Product partners, lead the backlog refinement, execution and delivery through effective story grooming, UAT planning, technical and business knowledge and stakeholder management.

Facilitate marketing and GTM (Go-To-Market) requirements gatheri...