RESPONSIBILITIES

Campaign Strategy, Execution & Optimization

• Plan, implement, and optimize performance marketing campaigns across Google, Meta (Facebook/Instagram), TikTok, Apple Search Ads (ASA), and other emerging platforms.
• Leverage data analytics & attribution tools such as Appsflyer, Mixpanel, and Looker to track full funnel campaign performance and analyze key metrics (CPA, ROAS, CPM, CPC, CTR, CR etc.), and ensure cost-effective results.
• Support A/B testing initiatives across creatives, audience targeting, and user redirection to drive continuous improvement.
• Prepare regular performance reports, manage campaign budgets efficiently, and ensure alignment with business targets.

Cross-Functional Stakeholder Engagement

• Coordinate with internal teams to manage creative timelines and ensure timely delivery for campaign launches.
• Collaborate closely with content and design teams to de...