Working at Freudenberg: We will wow your world!
Responsibilities:
Co‑lead and manage product categories, including commercialization, market growth, profitability tracking, and go‑to‑market execution.Define and execute cross‑category campaigns (e.g., national promotions), ensuring alignment with brand and commercial objectives.Analyze market data (e.g., Nielsen, Circana) to identify consumer insights, market trends, and product performance, supporting effective product positioning.Develop and manage POS materials and in‑store activations, collaborating with external suppliers and creative/design agencies.Work closely with external stakeholders (retailers, agencies, consumers) to support and execute marketing initiatives.Support Marketing Managers in managing the product portfolio lifecycle, including launches, performance tracking, and growth initiatives.Partner with Key Account Managers to deliv...