Overview
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The Mobile App Marketing Coordinator supports the Ford PartsPlus Colleague and Customer Mobile App’s assisting in on‑going development, content creation, planning, execution, and monitoring of marketing campaigns aimed at driving app downloads, user engagement, and retention. This role involves coordinating between internal teams and external partners to ensure timely delivery of marketing initiatives.
Responsibilities
Campaign Coordination: Assist in planning and implementing mobile app marketing campaigns across digital channels, coordinate with creative, product, and analytics teams to ensure campaign assets and timelines are met.
Content & Engagement: Help create and schedule content for push notifications, in‑app messages, and social media, work with design teams to prepare promotional materials and...