Job Description
The CRM Analyst will support STARZ’s direct-to-consumer growth through data-driven campaign insights and flawless execution. This role will focus on analyzing customer behavior, optimizing performance of lifecycle marketing campaigns, and supporting offers and promotions that drive subscriber engagement and retention. The ideal candidate is equal parts analytical and operational - comfortable working in CRM platforms to help build, QA, and report on campaigns, while also bringing a sharp eye to the data.
Key Responsibilities
• Partner with CRM agency to build and launch campaigns within the marketing automation platform (e.g., Braze), including setting up segments, content blocks, and delivery logic.
• Use HTML/CSS knowledge to troubleshoot and edit email templates and ensure consistent rendering across devices and platforms.
• QA CRM campaigns across channels to ensure correct audience, creative, links, offer copy, and personalization before deployment.<...