Job Title
International Business Marketing Manager IGT-Devices (Coronary Vascular)

Job Description
Drive go-to-market strategy and demand generation for the full IGTD portfolio across international markets, with a focus on Region North (UK & Nordics).

Your role:

• Own end-to-end marketing strategy and execution for the IGTD portfolio, acting as the key marketing lead for Region North.
• Drive demand generation and adoption of the One IGT proposition, with a strong focus on vessel preparation solutions.
• Define and execute go-to-market plans aligned with global strategy, adapting them to local market dynamics and customer needs.
• Lead product launches, lifecycle management, and portfolio positioning to maximise market impact.
• Develop pricing, value propositions, and data-driven marketing plans based on market and competitor insights.
• Deliver integrated omni-channel campaigns (digital, events, field) to inc...