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Innovative VP of Marketing Focused on Demand Generation Leadership

Company

Alternative Payments

Location

toronto, Canada

Type

Full-time

Step into a critical role as the VP of Marketing, steering impactful strategies. Foster a robust marketing engine, enhance brand's position, and expand into diverse verticals in a hybrid setting.

You will be pivotal in driving demand generation and building high-performance teams to achieve marketing excellence. As part of the leadership team, this role emphasizes full-funnel marketing ownership and effective market strategy execution. Partner with executives to align efforts with revenue goals and drive significant business impact.

Key Responsibilities: • Develop compelling market entry strategies for multiple verticals • Lead and optimize a multi-channel demand generation approach • Shape the company’s brand narrative for B2B markets • Create effective event and conference engagement strategies • Establish co-marketing programs with industry partners

Requirements: • 8–12+ years in FinTech or B2B SaaS marketing roles • Proven experience in senior marketing l...

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