The BD Influencer Partnership Specialist is responsible for identifying, recruiting, and nurturing relationships with influencers, creators, and strategic partners to drive brand visibility, user acquisition, and revenue growth. This role combines business development, influencer marketing, and account management to build high-impact collaborations that align with the company’s goals.
Duties and Responsibilities:
Develop and maintain partnership with local influencers and MCNs in the Philippines, focusing on smartwatches, TWS earphones, and consumer electronics accessories.
Select suitable local influencers (TikTok, Facebook, Instagram, YouTube, etc.) based on brand positioning and campaign needs and build a local influencer database.
Communicate and negotiate with influencers, define cooperation models (commission / Fixed fee / Hybrid), and ensure smooth collaboration.