**Role Responsibilities:**

+ **Product Marketing**
+ Analyse market trends and size. Understand Market regulation & competitive landscape, product gaps and customers’ requirements. Contribute to Customer Value Maps creation for big programs
+ Understanding local product strategy, brand positioning & GTM strategy
+ For prioritized new product requests, deliver product concept & drive product development with product Management & engineering team.
+ Develop the business case including price position, value chain, sales & profit forecast, liaising with factory sales team on commercial aspects up to PP0
+ Key contact for regulatory compliance—monitoring requirements, aligning with factories, and ensuring products meet updated standards.
+ Develop compelling product narratives and differentiated value propositions. Identifying product unique selling points and translating them into customer-facing value propositions.
+ **Marketing & Communications**
+ Devi...