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[HN, Lien Quan Mobile] Senior Marketing (ABM)

Company

Garena

Location

Hanoi, Vietnam

Type

Full-time

Job Description
  • IMC Planning: Propose targets, develop and implement IMC plans/campaigns (including product launches) aligned with business priorities, brand and customer needs; work with product, KOLs, and community teams to deliver results.
  • IMC Execution: Manage execution of IMC mix including content marketing (website, copywriting, art direction, video production, influencer activities); optimize and repurpose content across social media channels.
  • Campaign Management: Drive product/campaign awareness and engagement; manage brand media channels; ensure campaigns are on time and within budget.
  • Marketing Analytics: Use analytics to measure campaign success, improve brand awareness, and apply learnings to future launches.
  • Job Requirements
  • Experience: 3-5 years of experience with proven records in end-to-end IMC Marketing
  • Background: Bachelor's degree from reputable universities or equivalent pr...
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