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Head, Personal Financial Services (Analytics)

Company

Hong Leong Bank Berhad

Location

kuala lumpur, Malaysia

Type

Full-time

If you are looking to excel and make a difference, take a closer look at us.

Functional (job responsibilities)

  • Provide analytical leadership to the team (10-12) to identify sales growth opportunities and develop strategies towards profitability. Perform advanced analytics to support the product and credit teams across acquisition, portfolio cross sell, utilization, and line management.
  • Coordinate key initiatives and manage business relationships with key business partners in Product, Credit, Operations and Finance.
  • Develop segmentations across portfolios and analyze revenue, profitability, spend behavior, merchant utilization etc.
  • Manage Operational Campaigns including preparation of leads, champion-challenger pilots, tracking campaign response and post mortem on campaigns.
  • Participate in the development and application of scorecards, pricing elasticity models, propensity models, CHAID analysis, cluster and regressio...

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