Overview

Drive revenue growth through direct selling, negotiation, and closing — own the number. Build and activate a strong distributor / wholesaler network (selection, onboarding, targets, trade terms, performance management). Secure and grow retailer relationships (Modern Trade and/or General Trade): listings, promo plans, shelf execution, activation, visibility. Be the commercial doer who executes: pipeline building, customer visits, deal structuring, follow-through, collections alignment (where needed). Align with internal stakeholders on sourcing / supply readiness: forecasts, demand planning inputs, pricing, and availability to support sell-through. Establish the basic commercial backbone from scratch: sales cadence, tracking, GTM routines, distributor scorecards, retail execution standards. Act as a player-coach — lead by doing, and build a team as the business scales (where relevant).

The Successful Applicant

• A proven track record in sal...