Drives the performance of a major proposition or a portfolio of propositions with various degrees of complexity. Accountable for the proposition success in the marketplace. Recommends the strategy, develops, and implements plans based on prioritized proposition development opportunities. Typically assigned to a Business Division, Region, or Customer Segment. May support the Head of Proposition Management in setting and monitoring principles for propositions governance or in setting and monitoring principles for specific Business Units and corporate propositions governance.
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