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Head of Marketing Effectiveness & Go-To-Market

Company

Stopgap

Location

London, United Kingdom

Type

Permanent

THE ROLE



What you'll be doing
  • Define and lead the Marketing Operations and Go-To-Market strategy aligned to commercial and brand objectives
  • Build and optimise scalable GTM frameworks for campaigns, product launches, and strategic initiatives
  • Balance strategic planning with hands-on operational leadership across multiple marketing disciplines
  • Act as a central strategic lead across marketing, product, commercial, and leadership teams to align priorities and drive execution
  • Lead the evolution of marketing processes, workflows, reporting, and operational governance
  • Drive performance measurement across the marketing funnel, from lead generation through to revenue impact
  • Own marketing analytics, dashboards, and executive reporting to enable data-led decision-making
  • Oversee marketing technology infrastructure, ensuring seamless integration across CRM, automation, analytics, and reporting plat...
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