Head of Marketing Effectiveness & Go-To-Market

Company

Stopgap

Location

London, United Kingdom

Type

Permanent

THE ROLE


What you'll be doing
Define and lead the Marketing Operations and Go-To-Market strategy aligned to commercial and brand objectives
Build and optimise scalable GTM frameworks for campaigns, product launches, and strategic initiatives
Balance strategic planning with hands-on operational leadership across multiple marketing disciplines
Act as a central strategic lead across marketing, product, commercial, and leadership teams to align priorities and drive execution
Lead the evolution of marketing processes, workflows, reporting, and operational governance
Drive performance measurement across the marketing funnel, from lead generation through to revenue impact
Own marketing analytics, dashboards, and executive reporting to enable data-led decision-making
Oversee marketing technology infrastructure, ensuring seamless integration across CRM, automation, analytics, and reporting plat...
        

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Head of Marketing Effectiveness & Go-To-Market

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