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Head of Marketing

Company

Saaki, Argus & Averil Consulting

Location

Chennai, India

Type

Full-time

Responsibilities:

1. Brand Management & Communication:-

  • Strengthen brand awareness and preference among both B2C and B2B audiences, aligning with Apple’s global marketing principles.
  • Maintain consistent brand identity across all communication channels, creative assets, and customer interactions.
  • Manage brand alliances, co-marketing initiatives, and local promotional activities with Apple and other ecosystem collaborators.

    • 2. Retail Marketing:-

  • Conceptualize and execute in-store marketing initiatives to increase store visits, conversions, and repeat purchases.
  • Drive cross-selling and up-selling opportunities across iPhone, Mac, iPad, Watch, and Accessories portfolios.
  • Create region-specific retail campaigns that embody Apple’s brand ethos while resonating with local audiences.
  • Utilize customer insights to segment audiences and implement CRM-led campaigns f...

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