About The Role

The Head of Marketing is a new stand-alone role that will lead the commercial repositioning of a 12-home UK portfolio, shifting the primary client mix from Local Authority (LA) funded residents to private-paying individuals. This strategic role focuses on building a premium B2C brand, launching targeted localised campaigns, and driving high-value private enquiries to maximise premium occupancy and revenue growth.

The individual will be responsible for working with General Managers to direct marketing, communications, and stakeholder engagement to support occupancy, reputation and community relationships, ensuring that the Catholic ethos and compassionate care are evident in all external and internal communications and in the way that services are presented, promoted and experienced.

The successful candidate will have budget responsibility for marketing spend.

Nazareth Care Charitable Trust is a respected not-for-profit prov...