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Head of Marketing at Zormelo & Associates

Company

Confidential

Location

Ghana, Ghana

Type

Full-Time

Job Description


  • Develop strong campaigns and communicate ideas to win with consumers/shoppers

  • Provide communication toolkits

  • Develop brand architecture and positioning

  • Market understanding: consumers, competitions, trends, medium

  • Identify, develop, and evaluate marketing strategy, based on local insights, cluster strategy, market characteristics, and business case.

  • Leverages consumer, shopper and marketplace data to generate ideas and concepts

  • Coordinate marketing activities and policies to promote growth

  • Managing Marketing agencies

  • Daily tracking of all activations

  • Ensuring that marketing plans work in synergy with distribution plans

  • Hiring, training, and assessing performance of marketing staff and overseeing their daily activities

  • Ensuring strategic consumers pricing based on profitability guidelines.

  • Evaluate th...
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