Role: Responsible for the regional marketing strategy and delivery of the regional marketing plan to drive lead generation increase brand awareness as well as support customer retention.

You will be responsible for increasing the pipeline both for new accounts as well as installed base. Your primary objectives will be to generate newly qualified leads and support the progression of those leads through to focusing on this your work will also support increasing brand awareness both in target segments and across the industry at large.

• Set the regional marketing strategy aligned to the regional business plan and global marketing objectives. Ensure the strategy and resulting marketing plan is led by the regional Go-To-Market (GTM) and Territory Plans with integration to related functions (specifically: Sales and Partner & Alliances)
• Own lead generation in the core industries that IFS focuses onin region (aligned to GTM and Territory Plans)
• Responsible...