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Head of DTC

Company

Gutology

Location

alcester, United-Kingdom

Type

Full-time

The Role

We're hiring a Head of DTC to own digital revenue at Gutology — DTC, Amazon, and marketplaces, across every market we sell in. You'll own the channel P&Ls, the budgets, the team, and the number.

This is a player‑coach role. You'll lead the team, but you'll also be in the work — building campaigns, reviewing creative, digging into the data, shipping CRO tests. If you're looking for a role where you set strategy and hand it off, this isn't it.

You will inherit a capable team covering CRM and retention, digital analytics, and creator partnerships. Your job is to lead them, level them up, and personally own the areas they don't — paid media, Amazon, CRO, and the commercial plan that ties it all together.

What you'll own

  • Paid media and acquisition — end‑to‑end ownership across Meta, Google, TikTok, programmatic, and affiliates. You'll have a strong point of view on the right balance of in‑house vs. agency capability — and the ...

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