ROLE PROFILE

This role exists to define and elevate the creative vision of NADINE MERABI, ensuring the brand remains distinctive, aspirational, and globally recognised.

The Head of Creative will be responsible for translating the brand’s DNA into compelling, cohesive storytelling across all touchpoints - from campaign direction to digital, social, retail, and customer experience.

As the guardian of brand identity, this role drives emotional connection, cultural relevance, and commercial impact through world-class creative execution.

Responsibilities

• Working with the Creative Director to define and evolve the overall creative vision and brand identity, ensuring alignment with business strategy.
• Working with the Creative Director leading the concept, direction, and execution of all creative campaigns, including seasonal launches, brand campaigns, and product storytelling.
• Leading the development and execution of all brand cre...