• Create and carry out the overall MICE strategy in accordance with the business goals of the organisation.
• Locate prospects for expansion in the MICE industry and create strategies to take advantage of them.
• Promote profitability and revenue development with creative service and event solutions.
• Manage, coach, and lead the MICE team to ensure high standards of drive and output.
• Encourage excellence and originality by cultivating a cooperative and creative team culture.
• Establish defined goals, carry out frequent performance evaluations, and offer continuing education and training.

3. Client Management:

• Establish and preserve solid bonds with important stakeholders and clients.
• Manage client events from start to finish, making sure that top-notch service is provided.
• To increase profitability, bargain over contracts and agreements with partners, suppliers, and customers.