Lead, plan, and execute the overall Wealth Segment Strategy, bridging traditional brand initiatives with progressive digital-first experiences to elevate premium market positioning.
Develop and lead multi-channel client engagement strategies across segments, encompassing high-end communications, lifestyle/wealth events, experiential marketing, and tailored brand promotions.
Optimize and transform end-to-end customer journeys and channel touchpoints (including onboarding, digital lifecycle engagement, and retention) to maximize customer lifetime value.
Build Wealth Segment Customer Value Propositions (CVPs) through identification and formation of strategic partnerships and collaboration.
Design and execute marketing strategies and plans that support key wealth portfolios and growth engines such as investments, insurance and premium deposit accounts.
Act as the custodian for wealth branding, driving the...
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