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[HCM, Garena] Marketing Specialist

Company

Garena

Location

Ho Chi Minh City, Vietnam

Type

Full-time

Job Description

Your Mission

As a Marketing Specialist in our Game Team, you'll be responsible for developing innovative marketing plans, creating engaging content and analyzing performance metrics to elevate our brand presence in the gaming community.

Your Quest

  • Campaign Management: Responsible for product and campaign awareness, user reach & engagement metrics on social media platforms (such as viewership and engagement), managing all brand’s media channels. Make sure the campaign is on time and within budget.
  • IMC Planning: Propose targets, develop and implement IMC (Integrated Marketing Communications) plans and campaigns, including the IMC component of product launching in alignment with key business priorities, brand & customer needs, and work with the Product team, KOLs, and Community team to deliver the results.
  • Marketing Analytics: Use analytics to drive key success metrics related to the marketing ...
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