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Growth Marketing Specialist

Company

Tencent

Location

singapore, Singapore

Type

Full-time

Job Responsibilities


  • User Research & Deep Localization: Conduct deep-dive research into international markets to grasp local dynamics, map out user personas, and decode purchasing behavior. Own the creative direction for professional-level copywriting and UI localization, ensuring the product feels seamless and respects local cultural and religious nuances
  • Growth Execution & Bootstrapped Launch: Define and execute marketing campaigns tailored to various product stages. Drive campaign planning and creative execution across multiple acquisition channels, with a proven knack for leveraging organic growth loops, viral mechanics, and low-budget tactics for zero-to-one product launches
  • Data Tracking & Compliance: Continuously monitor acquisition funnels and performance data. Maintain a strong baseline understanding of app store guidelines, global copyright laws, and regional regulatory compliance


Job Requirements

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