About the Role
We’re looking for a Marketing Manager who can
own end-to-end demand generation
— from strategy to execution. This role is for someone who doesn’t just plan campaigns but actually
builds, runs, tests, and optimizes them
across outbound, paid, and social channels.
Key Responsibilities:
Plan and execute
B2B outbound email campaigns
(DB sourcing, segmentation, execution, ROI tracking)
Drive
demand generation through direct outreach
to targeted decision-makers.
Run and optimize
paid campaigns across Google (PPC), LinkedIn, and Meta.
Execute
Account-Based Marketing (ABM)
campaigns for Bigcity Promotions.
Track and improve key metrics:
ROI, conversions, campaign performance.
Develop and implement
marketing strategies end-to-end (planning → execution → optimization)
Collaborate with sales to ensure
quality lead pipeline an...