Overview

The Growth Architect is the engine builder for Turfresh. Rather than simply overseeing tasks, you will design, build, and optimize a seamless customer acquisition and retention machine. You are responsible for the entire funnel—from the first search impression to the automated nurture sequence that closes the sale. You don't just manage specialists; you orchestrate them to maximize LTV while minimizing CAC.

Core Responsibilities

• Funnel Architecture: Design and optimize the end‑to‑end lead journey, mapping acquisition traffic to GHL leads and nurturing them into lifelong customers.
• Strategic Leadership & ROI‑Driven Growth: Own the performance of all lead generation campaigns (Google Ads, Meta Ads, and other PPC platforms), optimize CAC and ROAS across channels, continuously improve lead quality and volume, and translate business goals into actionable marketing strategies.
• Team Mana...