Job Description

The SEA Growth Analytics Manager is part of the broader SEA Insights & Analytics (I&A) Team, working within the Growth Analytics and Shopper COE sub‑team. The role establishes, strengthens, and advances key analytics pillars: Marketing‑Media Analytics, Pricing & Strategic Analytics, Forecasting, and Business Intelligence.

How You Will Contribute

Responsibilities

Business Optimization

• Promote advanced modelling and analytics for improved marketing return and develop fact‑based plans for key brands.
• Generate and communicate analytics learning, guiding investment of marketing, trade spend, and pricing strategies.
• Leverage analytic tools to identify resource distortion across categories/brands.
• Provide consolidated reporting for in‑market performance and forecasts.

Market Mix Modeling (MMM) / Planning & ROI

• Independently manage multiple MMM projects prioritized for S...