This role is responsible for leading the commercial performance of a key account cluster within the Off-Trade channel. The incumbent will drive sustainable growth through strategic customer partnerships, disciplined commercial governance, and strong portfolio management while building and leading a high-performing Key Account Management (KAM) team.

Key Responsibilities

• Define and execute mid- to long-term strategies aligned with the Off-Trade channel strategy while owning the cluster P&L including Net Revenue, Gross Margin, and Trade Investment ROI.
• Build and manage senior-level relationships with key retailer stakeholders to influence category strategy, visibility, portfolio mix, and long-term growth opportunities.
• Lead Joint Business Planning with customers and negotiate annual trading agreements while ensuring alignment with governance frameworks and company priorities.
• Manage trade investments within approved budgets, ensu...