Market Analysis: Responsible for accounting for market disruptors and their implications, capturing and anticipating changes in behavior or needs, and ensuring reflection in related Go-to-Market (G2M) plans.

Strategy Definition: Define the current and future go-to-market strategy by customer segment, aligned with customer success and brand experience strategies, in collaboration with the marketing team in LATAM.

Strategy Adaptation: Adapt the G2M strategy for different access models, respecting brand positioning and business needs.

Value Capture: Accountable for defining optimal value capture business models and project proofing methods, facilitating transferability to other regions.

Channel Management: Oversee channel management and performance, including phase-in/out, chan...