The General Manager of New Bahru is responsible for driving the long‑term growth, commercial success, and cultural relevance of New Bahru. This role leads the overall ecosystem of tenants, partners, events, experiences, and operations to ensure New Bahru remains a thriving destination that delivers meaningful community impact while achieving strong business performance.

• Develop and execute the strategic vision and growth plans for New Bahru.
• Identify new opportunities to strengthen New Bahru's position as a leading lifestyle, cultural, and community destination.
• Monitor market trends, customer behaviours, and industry developments to inform strategic decision-making.

• Drive revenue growth, profitability, and long‑term sustainability across the precinct.
• Identify and cultivate strategic partnerships, sponsorships, collaborations, and busin...