Drive the Consumer Electronics business focusing on sales growth, retail expansion and brand positioning.

Key Responsibilities

• Define and implement business strategy
• Drive sales across retail, modern trade and e-commerce
• Manage key accounts and distributor relationships
• Oversee product lifecycle and pricing strategies
• Monitor market trends and competition
• Ensure operational efficiency and after-sales service
• Lead financial performance and cost control
• Build and manage high-performing teams

Qualifications

• 20-25 years of relevant experience, including a minimum of 5+ years in a senior leadership role
• Strong UAE/GCC retail and distribution exposure
• Proven leadership and P&L ownership
• Strong industry network preferred