Franchise Marketing Manager

The Franchise Marketing Manager plays a pivotal role in driving franchise network growth and enabling the success of individual Service Experts franchise partners. This position focuses on two core areas: Franchise Development Marketing and Franchise Support Marketing. This position requires a blend of strategic thinking, brand stewardship, cross-functional collaboration, and hands-on execution to deliver measurable results across digital and traditional channels.

Key Responsibilities:

• Develop and execute marketing strategies to generate qualified franchise leads through digital, social, and traditional channels in coordination with marketing agencies.
• Collaborate with the franchise sales team to create and align marketing profiling, positioning, and messaging, ensuring a seamless lead nurturing and handoff experience.
• Create and optimize franchise development content (e.g., landing pages, email campaign...