FMCG KOL Manager - Business Development, Shopee

Shopee Manila, National Capital Region, Philippines

Job Description

• Work closely with FMCG KAMs / team, KOL team to manage end-to-end execution of KOL livestream projects for the cluster, from planning to post-stream reporting.
• Collaborate with FMCG leads and marketing teams to ideate new initiatives and help execute them.
• Coordinate with internal teams and external stakeholders to finalize brand and SKU lineups per livestream.
• Ensure all merchandising (MD) processes are completed accurately and on time before each stream.
• Track and analyze stream performance data to provide actionable insights and improvements for future campaigns.
• Collaborate with marketing and commercial teams to integrate livestream efforts with broader campaign goals.
• Identify top KOLs not present on SHP platform and help in acquisition efforts alongside the KOL team.